When Sergen was just 11 years old and playing for Beşiktaş, the team's first coach, S. Hamdi Tuzun, encouraged him to dream
of different goal positions every day and to draw them in his notebook. Years later, we compared Sergen's goals and were astounded by his remarkable scoring record, a testament to Tuzun's magnificent vision.

Agency: 4129GREY
CEO&CCO: Alemşah Öztürk
Creative Director: Ahmet Terzioğlu
Copywriter: Bilal Öztaş
Art Director: İpek Şurdum, İpek Şaylı,
Çarman Çifter
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