In Turkey, the average daily reading time is just 1 minute, while teenagers spend over 3 hours a day on their phones. Given that smartphones have become more than just a communication tool, catering to various daily needs, Yapı Kredi Publishing launched a campaign to address this issue. By offering book discounts in exchange for reducing screen time, the campaign aims to encourage young people to increase their daily reading time.

Agency: 4129GREY
CEO&CCO: Alemşah Öztürk
Creative Director: Ahmet Terzioğlu
Creative Group Head: Nevzat Emir Anarat
Copywriter: Bilal Öztaş
Art Director: İpek Şurdum, İpek Şaylı
Creative Strategist: Zeynep Özdoğan
Brand Director: Melike Aşcı
Brand Supervisor: Ecem Gök
Brand Manager: Ekin Tağal Güler
Jr. Brand Manager: Çağrı Arslan
Communication Manager: Soner Saygılı,
Adem Erdem
Producer: Gülşah Güler Batıbeki,
Kasım Bektaş, Can Aran, Sezgin Saka